Week Two- Framing

Framing is changing one's way of thinking. Its done without even noticing. Pascal Boyer stated that framing was done in the "basement of the mind". With framing we begin to develop culture, identity, and geography. We can't talk about framing without putting in the main focus of this DMA course, the "Global Village" which is defined on a planetary scale and a planetary scale of communication or network. Our ethnic diversity has been framed and that is what builds sterotypes and misconceptions of people and cultures. Wade Davis wanted to end the habit of of cultures "failed attempts to be like us". 

McLuhan brought the term "the medium is the message" to life in a world that was bursting with pop art like Andy Warhol and new media such as television. He wanted the world to understand that the medium was only part of the message and he wanted the world to understand that media has been used to almost re-frame the way we think, when you think about it its sorta scary. 

 Our world has been tangled between technology and human nature. Donna Haraway believed that we are all  "dependent on technologies including machines" and I completely agree. We are so dependent on technology we can hardly do anything for ourselves without using technology. I hope that our society can come away from the entanglement of media but I know that is far from possible.